Growth. Increase your recurring bookings and online orders.

I care deeply about outcomes because I know what it feels like when the money being spent is your own, when payroll is real, and when a launch has to work.

I’ve spent more than 20 years building companies, agencies, products, platforms, and brands across technology, wellness, hospitality, consumer products, SaaS, AI, and eCommerce.

I’ve sat on every side of the table: founder, operator, product leader, marketer, salesperson, strategist, and client.

That changes how I run an agency.

Go-to-market strategy is in my blood. I think in terms of acquisition, conversion, attribution, automation, product-market fit, and the small number of decisions that create disproportionate impact.

My operating philosophy is simple: reduce complexity to what matters most, then execute the hell out of it.

I believe great work should be beautiful, but beauty without performance is decoration. Strategy without execution is theater. Data without judgment is noise.

I take extreme ownership of my clients’ success because I’ve spent my career taking extreme ownership of my own.

I want to understand the business deeply, identify the highest-leverage opportunities, simplify the path forward, and build something we are both genuinely proud of.

For these reasons, and many more, 38State exists for you.

And no, this was not written by AI ;)